Showcase and e-commerce websites

Showcase websites


I design and create websites, both showcase and e-commerce, indexed and responsive. I start by studying the client’s needs and the target market, in order to choose the most appropriate graphic layout (colour palette, fonts, etc.).

I also pay a lot of attention to the SEO (Search Engine Optimisation) part of websites, because even the most graphically beautiful site has little meaning if it is not well visible.

SEO (Search Engine Optimization)

SEO (Search Engine Optimisation) is an unseen but crucial part during the design process of a website.

In order to position a site on Google, many operations must be carried out:

  • studying the target market in order to identify the most important keywords, i.e. the words that users will look for on search engines;
  • identifying a SEO title and a meta-description for the site and the specific pages;
  • sending Google the sitemap, the structure of the site, so that all pages are indexed correctly.

Clearly, even if you put all these operations in place, you cannot expect to see your site on the first page immediately. Even more fundamental is in fact the referentiality of the site, i.e. the fact that other portals link back to that particular domain. It is then up to the site owner to make it slowly grow on search engines, generating traffic (e.g. through a blog and the sharing of content on social networks).


Surely you have heard of the concept of ‘mobile first’. A website these days must be responsive, fitting perfectly on all devices, not just laptops. In most cases, in fact, the user will visit the site via smartphone or tablet.

This is therefore a crucial aspect for me, to which I pay particular attention, carrying out tests on several devices during and at the end of the web project realisation process.


Setting up a showcase website is certainly a non-trivial task, requiring a great deal of attention from various points of view. Much more complex, however, is creating an e-commerce, i.e. a site through which products are sold.

The reasons of that are obvious, since a e-commerce involve taxation, shipping, electronic invoicing, etc.

I normally use WordPress in both cases, relying on the Woocommerce plugin for the creation of the online shop section.